GetHookd announces its positioning as an all-in-one alternative for performance marketers consolidating fragmented ad-research and creative-production tools, as Gartner reports marketers use just 49% of their martech capabilities amid widespread technology stack fragmentation.
-- MIAMI, FLORIDA - Sep 9, 2026 - GetHookd announces its position as an all-in-one alternative for performance marketers, consolidating separate ad-research and ad-production tools into a single workspace, as marketing teams increasingly reduce the number of point solutions in their technology stacks.
The positioning responds to a broader shift in how marketing teams evaluate their software stacks. Marketers actively use just 49% of their martech capabilities, according to Gartner's 2025 Marketing Technology Survey, a gap Gartner attributes partly to fragmented, overlapping toolsets. For performance marketers specifically, that fragmentation often means running one tool for competitor research and a separate tool for creative production, with no shared context between the two. GetHookd was built to sit across both functions rather than one, a structural difference from single-purpose content generators that handle creative output but not the underlying competitive research.
That structural choice changes the workflow itself, streamlining the process for platform users. When research and creative production sit in separate tools, marketers typically export findings from one platform, then manually rebuild that context inside another before a test can go live, a handoff that slows decision-making and introduces room for information to get lost between steps. Combining the two functions is intended to compress that handoff into a single continuous workflow, from identifying a competitor's active creative to producing a testable variation of it.
"Marketers have accepted stitching together a research tool and a creative tool as normal, but that separation is exactly where budget gets wasted, on tests built without real competitive context," said Mladen Grozev, Co-Founder and CTO of GetHookd. "We built GetHookd around the idea that a platform should carry that context with it, from the moment a winning ad is identified to the moment a new variation is ready to test."
About GetHookd
Founded in 2024 and headquartered in Miami, Florida, GetHookd is a creative intelligence platform for performance marketers, eCommerce brands, dropshippers, and agencies running paid campaigns on Meta. The platform, which holds a 4.8-star rating on G2, combines a database of more than 65 million analyzed Meta ads with competitor research tools, including Brand Spy, and AI-powered creative production tools, including script generation, ad cloning, and Creative Analyzer, within a single workspace.
More information is available at https://www.gethookd.ai/
Contact Info:
Name: Alex Fedotoff
Email: Send Email
Organization: GetHookd LLC
Address: 40 SW 13th street 902, Miami, Florida 33130, United States
Website: https://www.gethookd.ai/
Source: PressCable
Release ID: 89202930
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