Together they have teams in eight countries, customers on four continents. Airlines gain a broader choice, teams close to them, and more integrations, whilst maintaining the speed to market and innovation power of a specialist



LISBON, PORTUGAL, October 13, 2026 /24-7PressRelease/ -- Branchspace and 2e Systems today launched branchspace × 2e, a commercial alliance between two proven specialists, with 13 and 27 years in airline technology respectively. The two are combining their leading technology modules and integrations into one proposition for airlines. Airlines get one partner for e-commerce and retailing across the customer journey, passenger and crew communication for disruption management and more, and seamless systems integration, in whatever mix they need.

One alliance multiplying impact
This is one alliance between two complementary specialists multiplying what each can do. Branchspace brings more than a decade of airline e-commerce and retailing. Its technology platform helps airlines lift direct sales, conversion and ancillary revenue from planning to booking, ancillaries, check-in and loyalty experiences, across all key customer touchpoints including mobile apps and web.

2e Systems brings 27 years of airline software engineering. It specialises in end-to-end retailing, NDC, and passenger, ground staff and crew communication, including disruption management and integration with the systems airlines already run.

"For 27 years, 2e Systems has believed airlines deserve best-of-breed technology, not a one-size-fits-all compromise. With Branchspace, that belief gets bigger. Two plus two makes five: together we offer more products and features, more capability, more integrations and more people behind every airline we work with, with the same flexibility our customers count on today." — Phil Douglas, Founder and CEO, 2e Systems

"The Branchspace management team is very excited to join forces in a tech alliance with a like-minded provider in 2e Systems. Together, we will be better placed to help airlines navigate change, elevate customer experience and transition to modern airline retailing digital experiences" —
Michael Huynh, Founder and Managing Director, Branchspace

What it means for airlines
• More choice, more capability, less lock-in.
• Best-of-breed modules that work with existing Offer & Order / PSS systems and other third-party providers. Airlines pick what they need and keep what works.
• True retailing, starting today. Personalised shopping, ancillaries at every touchpoint and seamless self-service can go live now. Check-in becomes a moment for travellers to tailor their trip, and for airlines to sell more. Engagement along the customer journey. No waiting years for a system replacement.
• A real digital transformation, at a manageable pace. Airlines modernise step by step, with each step delivering value, rather than betting everything on one big change. This also means that airline teams can start to experiment and learn what modern retailing really means, focusing on outcomes and breaking down silos.
• Free to choose, free to change. Both platforms are system-agnostic and work with any PSS or Offer & Order system. Every module stands on its own and is seamlessly integrated with other airline systems. Airlines pick what they need, keep what works and add more as they grow, without being locked into any single vendor.
• Ready for Offer & Order. Nothing has to be replaced at once, and today's investment transitions seamlessly into Offer, Order.
• Disruption turned into opportunity. Passengers, flight crew, airport staff and contact centre are kept informed in real time, and the right offer reaches the right traveler when plans change. With easy servicing opportunities in the channel they prefer.
• Partners, not vendors. Both companies measure success by what value they build with airlines over the years, not by the contract they win.

Closing the gap between innovation and scale
Airlines want to innovate, and specialist players often bring the freshest ideas. But buyers hesitate over whether a specialist can deliver at scale. Branchspace × 2e answers that question. Two proven specialists, with 13 and 27 years in airline technology respectively, now offer combined offerings, deeper global coverage, more research and development, and more integrations across all key airline systems environments whilst maintaining the speed of a specialist and without the complexities of managing two partners.

Modern retailing today, Offer & Order tomorrow
Every module works alongside the airline's existing reservation and PSS/Offer & Order systems, so nothing has to be replaced all at once. Because the platforms are system-agnostic, today's investment carries straight into Offer, Order. Branchspace will continue Its independent consulting practice under the brand Branchspace Consulting, supporting airlines from strategy to implementation for Offer, Order and digital transformation.

Proven where it counts
With Branchspace's retailing platform, Oman Air moved its direct booking share from around 20% to up to 70%. 2e Systems' platforms send more than 1.6 billion passenger, ground staff and flight crew notifications a year. Together, the two companies' technology serves carriers including Aeromexico, airBaltic, jetBlue, Kenya Airways, KM Malta Airlines, Kenya Airways, Lufthansa Group, Oman Air and WestJet.

"Airlines want to innovate, but the most innovative players are too often overlooked because they are smaller. We are changing that. Branchspace × 2e gives airlines the ideas and agility of two specialists, with the delivery strength they need to say yes. They can start modern retailing today and seamlessly transition to Offer & Order at their own pace." — Ursula Silling, CEO, Branchspace

Branchspace × 2e will be presented at the World Aviation Festival in Lisbon, stand 1-102B.

Branchspace × 2e. Proven airline tech, built for what's next.

About Branchspace
Founded in 2013, Branchspace is a travel technology and consulting company with around 100 people across London, Lisbon, Krakow and Manila. Its next-generation e-commerce and retailing platform helps airlines grow direct sales, conversion and ancillary revenue. Branchspace's consulting practice operates independently of its technology business and remains vendor-neutral. It supports airlines from strategy to implementation for offer order and digital transformation and operates under the brand Branchspace Consulting.

Branchspace is an IATA Strategic Partner. Customers include Aegean Airlines, Air France-KLM, Air Mauritius, British Airways, Finnair, Kenya Airways, KM Malta Airlines, Lufthansa Group, Oman Air, TAP Air Portugal, Turkish Airlines and Virgin Australia.
www.branchspace.com

About 2e Systems
Founded in 2000 near Frankfurt, Germany, 2e Systems builds web, mobile and communication solutions for airlines, including booking and e-commerce, check-in, NDC, passenger and crew communication, disruption management and systems integration. From five offices worldwide, 2e Systems serves customers including airBaltic, Croatia Airlines, Edelweiss, Eurowings, JetBlue, Lufthansa Group and WestJet.
www.2e-systems.com

Read the original story here: https://www.24-7pressrelease.com/press-release/539482/branchspace-and-2e-systems-have-just-formed-a-commercial-alliance-bringing-modern-retailing-and-communication-technology-together-ready-for-offer-order

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